Whether they describe themselves as cutting edge or mom and pop, small businesses power the engine of our economy. On Small Business Saturday, we join in celebrating the shops, firms and boutiques that bring new choices to the marketplace.
Employing half of the private sector workforce in our country, small businesses are creating seven of every ten new jobs in the United States. They shake-up larger business models and bring new products and ideas to the public.
But our favorite thing about small businesses? They like to take on the big guys.
That’s because competition is in their DNA. How do we know? Because small businesses are our customers.
Broadband is at the heart of small business growth strategy, and competition is a key ingredient in their success. Competitive broadband providers continually provide cost effective telecommunication service that might otherwise be unattainable for organizations with less than 500 employees.
In addition to affordability, our customers have chosen a competitive provider for the customer service and innovative technologies we provide. Our Broadband Innovators report, “Broadband Driving Small Business Forward,” shows that small businesses are big IT spenders, investing in technology that will give them a leg up on the competition. Of the $326 billion spent nationally on IT budgets, $293 billion came from small and medium sized businesses.
We’re experts in serving small businesses because most competitive broadband carriers are small or medium sized firms ourselves. To compete with the big telecom companies, we’ve had to innovate. That’s why competitive telecom brought services like VOIP, the cloud and bandwidth on demand to market.
It’s also the reason we’re providing small business customers, like this tech company, with fiber, and this medium sized firm with multiple locations, a customized product, and the tailored service they need.
There is more good news for our small business customers. The FCC is working to cement competition policy to govern new networks as our nation moves forward on tech transitions. That’s important for any small business looking to grow. These policies will ensure the network will continue to work, and critical last mile access will keep small business owners connected to more choices for broadband service.
The discussion over tech transitions is no small thing. That’s why we encourage all small businesses to make their voices heard in his critical debate. Follow the Broadband Coalition on Twitter @bbandcoalition for details.